In the 1980s, François quickly learned his profession alongside his father, then the owner of 10 hectares of vineyards and at the head of a team of four employees. Lucien had a strong character and, above all, a vision of growth for the company which was mainly based on the family’s success. With his sisters, Agnès and Véronique, François pursued the mission to help the Moutard brand to grow over the years by searching for new opportunities, conquering emerging markets, at a time when of expension for the Champagne production.

Although he readily acknowledges a few strategical errors in the past, he very quickly learned from his mistakes and, today, has a clear vision of what he wants for his company. His objectives are to stabilise the brand, continue to collect quality references and gradually ensure that the brand is recognised by major restaurants for its exceptional value for money. Growth will also involve the development of Burgundy wines and the distillery for which he has many great hopes.

A modern manager, he has an eye on everything and wants to be involved in all decisions. When buying a machine, he will always ask its user to accompany him in order to benefit from
his opinion and ensure that he gets the most out of the tool. François likes encouraging and pushing others so that they give the very best they have to offer. This does not mean that he betrays their trust. Honesty is another of his qualities and he will definitely not hesitate to give a very direct opinion if a job has not been done well.

Nowadays, François still enjoys attending shows, taking time to chat and share his passion.

He claims to know London like the back of his hand, and Brussels inside out, not to mention Paris, which he visits regularly in order to enjoy the hustle and bustle that he loves so much. He declares himself to be a “gentleman farmer“ but he shows much more energy than such a simple cliché. It is true that he is one of the dignitaries of the Confrérie du Saulte Bouchon Champenois (“Bouchonnier” to be exact), namely the one who «judges the opening of the bottles present at the sacrifice». In this structure, he sees a way to promote the qualities of Champagne even further, in particular when he participates in the enthronement of a member from a foreign country. Above all, he has a passion for powerful vehicles and motorboats, which he sails either on the lakes in the region or in the Arcachon basin. Here again, pleasure is not something to be enjoyed alone. On-board, he has to have his children around him, his clan. Nothing would be possible without them.

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Agnès takes over the administrative side of things, human resources, relationships with banks and various organisations and manages supplier accounts. However, she does not spend all of her time in the office. It is not unusual to find her at weekends welcoming visitors in order to explain the different products and participating in wine tasting. A few years ago, she also used to oversee work in the vineyards (and acknowledges that she still regularly visits them).

Her objective today is to ensure a good relationship between her brothers and cousins. For her, family is a strength for the company and she wants to be proud of having sucessfully passed it on to the next generation. The decision to buy vineyards in Burgundy met this idea to offer each family member a chance to work and thrive in the family business.
She herself recognises that the younger members of the family bring her motivation and energy with their new ideas and the implementation of innovations and challenges.

As someone who loves books and travel, open to discovering new cultures, ways of life, natural or urban landscapes, Agnès hopes to be able to travel the world more in order to see for herself «what nature and humans have done».

However, she knows that she will have to be patient still because none of the «boys» have yet declared that they want to take over the Administrative side of the business.

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